“The difference between color, hair color, and bleach is that bleach is continuous,” says Lovell. Here’s what you need to know if you’re going to try platinum for yourself. Mark my words, we’re going to see more bleached hair than ever before this year and it’s a trend that’s surprisingly easy for anyone to participate. If you have really dark hair, you may have to have it bleached twice to get it to that white color, if it's possible.” “It depends on the tone that you choose rather than whether or not you can do it. “Almost anybody can go platinum,” says Elisabeth Lovell, co-founder and stylist at Whiteroom salon in Brooklyn, NY. The only thing it really takes to bleach your hair is commitment. These guys make a case for the democracy of bleach. Donald Glover even recently bleached his beard (and in the process, made a case for never bleaching your beard.) What’s notable is that not many of these celebrities are known for grooming experimentation, but they’ve all shown up lately with their hair bleached. Since then, going platinum has gotten the closest to mainstream it ever has.Ĭase in point: Zac Efron, Chris Messina, J.
Once relegated to rebels and punks, the trend made a come back a few years ago among cool kids like Kanye West and Jaden Smith. In the annals of men’s grooming, going platinum blond is not the newest trend, but it is one of the most advanced.
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